The Examiner – This is the first part of a three-part series. Check back here tomorrow for part 2, and Thursday for part 3.

I don’t know if you heard this or not, but something kind of major happened yesterday. One of the largest media companies in the world announced the acquisition of the largest comic book company in North America. Maybe you read about it.

Yesterday I posted a “Breaking the Internet in half” column discussing some of the knee-jerk comments that popped up after the announcement. I’m revisiting the issue because the comments haven’t gotten any better in the past 24 hours. Some folks have taken a step back to really start thinking about the long-term ramifications of the acquisition, but there are others that are like this, which I just read, and responded to, from Newsarama:

“This is all just terrible. Disney is a souless company that eats up younger more vibrant creative companies… This merger is just terrible. It will come back to bite Marvel, and the industry, over the next few years.”

“This was a money decision. And a bad one. Probably the worst. Marvel has had the best few years of it’s [sic] life.”

Today and tomorrow, I’d like to examine in more detail both extremes of the comments, and inject a little common sense. On Thursday, I’m going to go into more detail into an aspect of the story that isn’t getting enough examination, and one that may end up being the most important.

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