TotalFilm – Yes, the man who used to be in charge at Disney has nabbed newcomer Mark Hammer to write a script based on the Bazooka Joe character (below), which is used to advertise the gum.

The character, who wears a mysterious eye patch (who wants to bet they try to forge an origin story around it?) gets into various scrapes assisted by a group of friends.

There’s the likes of Pesty, Mort, Toughie, Hungry Herman, Jane and a dog called Walkie Talkie. We’re not making this up.

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